Your One-Stop Solution for Success

We know you’re busy, so we’ll keep it simple.

Baker Bennett is your key to the UK ambient baked goods market.

Whether you want to target retail stores and food services, or wholesalers and discounters, we have great relationships with them all. With a trading history spanning more than 25 years and decades of relevant, on-the-job experience between us, we offer a complete, end-to-end service. This lets you, as our supplier, get on with the baking, while we take care of everything else.

Who is Baker Bennett?

We are a well-established specialist importers of ambient baked goods to the UK market.

We operate a lean, efficient management team, backed-up by state-of-the-art bespoke software systems, and excellent relationships with the leading figures of the UK food retail industry.

We are a company that cares. We build relationships with suppliers and customers alike. We help our suppliers get more listings with supermarkets and develop new products with them to help them grow their brand and business. All the while, we are managing your UK logistics and administration, leaving you to focus on the heart of your business – the baking.

How we can help

What Baker Bennett can do for you

Here at Baker Bennett, we know that no two baking companies are alike, so why should we offer identical solutions to them? This is why we put together bespoke packages for all our baker partners. These are just some of the ways we can help you:

Smiling woman on the phone in the Baker Bennett offices

Account Management

Our team of account managers brings decades of combined experience to the table. Each has been part of the industry for many years and has made great relationships along the way. They will act as your biggest advocate with our retail partners, knowing exactly what they want from your product.

You will be assigned an account manager from the start and they will remain your single point of contact with Baker Bennett throughout our partnership. That means no new faces and names to remember, just an experienced manager that knows your business inside and out.

Our experienced and professional admin team have the technical knowledge, industry relationships, and market data to minimise risk for our baker partners. What’s more, we use Horizon surveillance to warn us (and you) of any major changes to the industry.

Commercial Services

As one of the leading providers of baked goods to the UK market, we have great contacts within all major supermarkets. We also possess the technical and legislative knowledge to ensure your products comply with all UK regulations.

Our team can also help you launch new products into the market. This includes technical assistance, media handling, promotion, and more. We have our own development kitchen designed to help you bring new products to market with the benefit of a direct route to major retailers.

At Baker Bennett, we don’t sit around waiting for orders to come our way. We are always on the lookout for great opportunities for our suppliers. Our job is to get you more business, encourage your team of great bakers and developers, and help you grow your range and sales alike. Looking to get you more business, encourage you and grow range and sales.

Smiling woman sat at desk in the Baker Bennett offices
staff in the Baker Bennett offices

Industry Experience

We’re not just a generic sales team – we have been part of the ambient baked goods industry for decades and bring a ton of experience to every interaction. We know the different categories and how to promote them to retailers, and we have the skill and expertise to do so. This includes:

  • Cakes
  • Sweet Biscuits
  • Savoury Biscuits
  • Home Baking
  • Seasonal


We handle all the promotional negotiations, media, and print surrounding your product. We design and print handling for our own branded products (such as our Bakery Delights line), as well as private label lines for retailers, and more. We can do the same for you.

To ensure your company’s continued growth and success, we also offer you our industry expertise in terms of retailer specifications and workflows, as well as sales and production legislation and regulations. Should your factory be audited, we can help you prepare for the occasion.

We work with bakeries across the globe, helping them tailor their products for UK taste-buds. We have decades of experience in product development and working with UK retailers. Not only do we know what products create the right flavours, we also know what’s likely to sell on UK shelves.

Baker Bennett brands on the wall in the baker bennett offices
Baker Bennett brands


We have a sophisticated predictive analysis software that builds forecasts based on years’ worth of sales. This gives us accurate forecasts for production and shipping, so we know what to expect months ahead of time.

We have been supplying UK retailers for more than a quarter of a century, so we know all the best shipping routes and methods of optimising delivery. This allows us to get even low-volume products into the UK markets, helping you scale up without a massive investment in production.

We handle the entirety of your supply chain, filling in forms and export documents, billing the retailers and chasing payments – it’s all part of the service. Crucially, it lets you get on with what’s really important – developing and creating the best baked goods that you can.

We run a tight ship and a lean team here at Baker Bennett, so complaints should be few and far between. When they do come through, we field them and filter them on your behalf, compiling a report through our portal, including automated intel for retailers. We only bother you if a particular matter requires a response. Otherwise, you can trust us to handle and record all complaints diligently.

Book a call today

The team at Baker Bennett is waiting to hear from you. Call today on 01706 650 356 to arrange a meeting with a member of the team. Alternatively drop us an email to and someone will be in touch with you as soon as possible.

Smiling woman behind desk in the Baker Bennett offices