Our Customers

If you’re a Baker Bennett supplier, large or small, then you’re in good hands.

Our role is to get your quality baked goods in front of as many consumers as possible, leaving you to do what you do best – baking!

We supply thousands of customers throughout the UK, covering a wide range of industry sectors. In fact, if we tried listing our entire customer base here, you’d soon get tired of scrolling past the many names we partner with.

Instead, these are some of the key sectors in which our customers can be found and where (with our help) your products can end up reaching.

Customer shopping with trolley in Supermarket


Much of our work involves getting your products into retail outlets across the country. We work with all the major retailers in the UK, including Asda, Co-op, Morrisons, Nisa, One Stop, Sainsbury’s, Tesco, Waitrose, B&M, and Home Bargains.

As well as sourcing quality branded baked goods that ultimately end up on the retailer shelves, we provide retailers with products under their own label too. Baker Bennett also supply products under licence.

Food Services

The food service industry is another key market that benefits greatly from the many baking companies that we partner with. The sector covers any businesses and institutions that prepare meals outside of the home. These can include:

  • Restaurants
  • Cafes
  • Cafeterias
  • Cinemas
  • Theatres
  • Schools
  • Airports
  • Hospitals
  • Hotels
  • Airlines
  • Rail Companies
  • Cruise Ships


Most food services customers are looking for something very specific – often smaller packages that represent a single serving of your product. This could be anything from individually-wrapped pastries for a hotel’s continental breakfast to the single amaretto-style biscuit restaurants and cafes placed alongside your coffee. We source the perfect products that make their food services experience easier for them.

Chefs cooking food in a professional kitchen
Customer shopping with trolley in Wholesalers


Wholesalers help us to get our products into smaller independent stores. They buy large quantities of a given product from us, then sell it to smaller retailers that it would be impractical for us to service directly. Instead, we supply them with a container of whichever product is in demand (or a mix of the same) and they sell the individual cases to their smaller retail customers.

With wholesalers acting as the middlemen, we are able to provide you with optimal reach for your products.


Discounters differ from other retail outlets, as they sell products directly to the public that are often well below the Recommended Retail Price. They manage this by buying items in volume and keeping a limited selection of products on their shelves to promote bulk purchases by their own clientele. This fast turnover rate is how they are able to maintain profits in such an intense retail environment. Thanks to our exclusive bakery partnerships, we are able to source the right products for our discounter customers who are looking to buy in bulk but at low per-unit prices.

Customer shopping with basket in Supermarket

Get your product known

These are just some of the clients that could be making the most of your product if you become a Baker Bennett supplier. For more information about who we provide with first-class baked goods, or to discuss what we can do for you and your company, contact the team today. Call us on 01706 650 356 to arrange a meeting, or drop us an email to sales@bakerbennett.co.uk and someone will be in touch with you as soon as possible.